This year flew by so incredibly fast and I can’t believe 2018 is around the corner! Looking back on 2017, we had a relatively quiet year wedding-wise which gave us a lot of time to rejuvenate, reflect, and refine our processes and make our client experience even better!
PROVIDE A ONE-OF-A-KIND CLIENT EXPERIENCE
We have actually had a lot of overhauls this year in terms of our systems in the back end and I am so grateful for that. It freed up so much time and energy and repetition and it helps us breathe a little easier knowing that what we provide and do for our clients is providing value and being useful! We decided to change up our client gifts and instead of doing a big welcome gift, we are now doing a parting BBE wedding present instead. We also switched online platforms so now we have our questionnaires, payment schedules, calendar, and to-dos all in one place and it was literally a game changer!
STYLE AND COORDINATE 1 STYLED SHOOT!
We were going to have a shoot this fall but the weather got colder faster than we were hoping. We couldn’t push up the date any further (it was a little too last minute to pull together in time as is) so we will be rescheduling it. 🙁
GO TO 1 WORKSHOP/CONFERENCE!
This year I did the Planner’s Intensive (which seems like such a long time ago!) and I also took Hilary Rushford’s Elegant Excellence course which was AMAZING. Highly recommend.
EVOLVE OUR BRAND AND PERFECT OUR SIGNATURE STYLE!
We are really honing in on our style and the style that we want to do more of in the future! Our brand and website is bright and happy and easy to navigate which starts off the client experience smoothly!
SOLIDIFY OUR SYSTEMS a.k.a. CREATE AWESOME PLANNING WORKFLOWS
I was finding it difficult to do this part because while some people may like a rigid planning schedule, others may shy away from a planner because they want to do things in a little bit of a different order. We plan according to our clients’ needs and over the year, we created a few more document templates and systems that will really prepare us for 2018 weddings! Super excited about this!
CREATE A MARKETING STRATEGY
So this was supposed to be a guide to help us post when we’re out of post ideas. Definitely did not do this but whatever we have been doing has been working because we are fully booked for 2018!!
STRENGTHEN THE PRESENCE OF #COMMUNITYOVERCOMPETITION IN OMAHA BY HAVING 20 ATTENDEES IN A TT MEETING!
TuesdaysTogether has had a lull for the last few months which is hard because it’s one of those things where lots of people will attract a lot of people. So getting momentum is a struggle but we fully believe in the idea of community over competition and we will continue to keep hosting it!
BLOG CONSISTENTLY AND INCREASE THE QUALITY OF OUR POSTS!
The blog didn’t end up being as consistent as I was hoping in 2017 BUT I already wrote down some preliminary ideas for 2018 and am up to 50 posts so next year should be good to go! Crossing our fingers for 1 post a week!
ENLIST THE HELP OF AN ACCOUNTANT OR TAX LAWYER!
OMG we have an accountant!!! AND I am thrilled! You know you’ve made it when you have an accountant. (Lol, not really.)
We completed most of these goals, others fell by the wayside as part of the whole rejuvenation aspect of the year. Totally worth it. Super excited for 2018 and ready for some droolworthy weddings!