There is always someone taking pictures at a wedding. Always. In the wedding industry, visuals are key.
For a bride, photos are the most important takeaway of the day (aside from your new spouse, of course) so they have to be absolutely perfect! For wedding vendors, photos are just as important!
Photos capture a florist’s beautiful arrangements, a designer’s intricate dress, a hairstylist’s perfect updo, and more! As a planner, if we had photos of the wedding day, promoting ourselves and our work would be so simple! There is a lot that goes on behind the scenes of planning so having photos of the end result of our hard work helps others to see and understand what we do. Marketing ourselves and building our portfolios would take less time and we can focus on doing what we love – helping our clients.
Getting photos of your work from a photographer will take your business to another level. So reach out, get those photos, and show them to the world! Here’s why:
1. Promotion
People love images. People place trust in what they can see. Brides love seeing images of past work so that they can envision their day in your hands. Without those photos, brides are trusting you because their friend said you were good or on photographs that are years old or in blind faith. In so many ways, not having photographs of your recent work sets you back. You and your business grows and improves over time so show it off!
In addition, ads and promotions with pictures have a significantly higher click rate than without. Photos provide visual interest. They break up the mindless scrolling through our News Feeds and catch people’s attention.
Even in non-wedding industries, if you can find creative ways to incorporate visuals into your work you will see a lot of growth and opportunity. As a wedding vendor, we have such an incredible opportunity to reach a large audience because unlike workers in other fields, our work is being photographed all the time!
2. Reputation
Consistent, high-quality images portray you and your business as reputable, trustworthy, and high-quality as well. You will be noticed, taken seriously, and more highly-regarded by frequently showing your potential clients and other vendors high-quality photos.
You want to be featured on a blog? You need some good pictures of your work! A million 5-star reviews won’t cut it. Promoting yourselves works up to a point but it is much easier to let your work help you out, too!
If you are relying on word of mouth only, the referral is only as trustworthy as the person recommending you and your business.
Having photos of your work makes promoting your work and strengthening your reputation so easy! Reaching out and building relationships with photographers is one of the most valuable things you can do for your business. So go out and do it!
Speaking of high-quality photos, we post those frequently on Instagram @basicbashevents! Make sure to follow us and have a great Wednesday!